Specialties : Heart
9” x 11” Magazine Ad - Duke Heart Center
August 2007 - Magazine ad for the Duke Heart Center
Agency: Duke Creative Services
9” x 11” Magazine Ad - The Future of Medicine in Heart Care
Summer 2004 - Full-page ad in the Triangle Business Journal
Agency: Rockett Burkhead & Winslow
11” x 15” Newspaper Ad - The Future of Medicine in Heart Care
Summer 2004 - Full-page ad in the Triangle Business Journal
Agency: Duke Creative Services
6” x 9” Brochure - The Future of Medicine in Heart Care
November 2004 - Messaging pairs patient stories with detailed descriptions of leading-edge Duke services, distributed through DCRC
Agency: Duke Creative Services
6” x 9” Brochure - Center for Women's Heart Care
January 2005 - Educational messages paired with Center description and doctor bios, distributed at clinics, screenings, & physician offices
Agency: Duke Creative Services
9” x 11” Flier - Center for Women's Heart Care
January 2005 - Educational materials, other topics include: Metabolic Syndrome, Risk Factors, Blood Pressure, Cholesterol, Classes, & more
Agency: Duke Creative Services
8” x 10” Magazine Advertorial - Center for Women's Heart Care
December 2004 - Distributed in Ladies' Home Journal, Our State
Agency: Business & Healthcare News
5” x 9” Flier - Center for Women's Heart Care
February 2005 - Book of tear-off fliers distibuted to patients at events, screenings, & clinics
Agency: Duke Creative Services
9” x 11” Flier - 10th Annual Women & Heart Event
November 2004 - Distributed at Teer House, health fairs, & clinics
Agency: Duke Creative Services
10” x 12” Newspaper Ad - 10th Annual Women & Heart Event
January 2005 - Distributed in Carolina Woman, News & Observer, Herald-Sun, Courier Times, Chapel Hill Herald
Agency: Duke Creative Services
5” x 9” Event Program - 10th Annual Women & Heart Event
February 2005 - Distributed to Women & Heart event participants
Agency: Duke Creative Services
9” x 6” Brochure - Valve Surgery The Duke Difference
August 2004 - Outcomes-oriented messaging targeted at referring physicians, includes tear-off reference cards
Agency: Duke Creative Services
9” x 6” Direct Mailer - LVRS The Duke Difference
November 2004 - Outcomes-oriented messaging targeted at referring physicians, includes tear-off reference cards, mailed to pulmonologists in VA, WB, NC, SC, and TN
Agency: Duke Creative Services
9” x 6” Direct Mailer - CABG The Duke Difference
December 2004 - Outcomes-oriented messaging targeted at referring physicians, includes tear-off reference cards
Agency: Duke Creative Services
5” x 8” Promotional Items - Center for Women's Heart Care
December 2004 - Photo magnets, magnetic clips, & pedometers distributed at screenings, meetings, & clinics
Agency: Duke Creative Services
15” x 24” T-Shirt - Triangle Metro Heart Walk
November 2004 - Duke sponsored event, t-shirt worn by volunteers & participants
Agency: Duke Creative Services
6” x 7” Brochure - Atrial Fibrillation
January 2005 - Introducing new procedure, that dramatically reduces recovery time, directly to patients; distributed to consumers in clinics, seminars, physician offices
Agency: Duke Creative Services
6” x 11” Newspaper Ad - Atrial Fibrillation
February 2005 - Marketing new procedure directly to consumers through ad in the News & Observer, seminar was filled to capacity
Agency: Duke Creative Services
5” x 7” Program Ad - Duke Heart Center
Fall 2004 - Supporting the AHA
Agency: Duke Creative Services
1:00 TV Ad-The Future of Medicine in Heart Care
Patient stories mixed with national rankings
Agency: Rockett Burkhead & Winslow
0:31 TV Ad-The Future of Medicine in Heart Care
Verland Perry's patient story mixed with national rankings
Agency: Rockett Burkhead & Winslow
0:31 TV Ad-The Future of Medicine in Heart Care
John Walker's patient story mixed with national rankings
Agency: Rockett Burkhead & Winslow
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